How do I make table data red in <td>?

[winkimjr2]

There is this code that have a name in the table data <td> and I have been asked to make that data red. Right now it is bold (strong). I need to add code to also make it appear read. How do I do this?

Here is the code in C#

<ItemTemplate>
<%#
Eval("AttorneyPartyID").ToString() != Eval("PartyID").ToString() ?
"<table><tr><td><strong>" + Eval("AttorneyFullName") + "</strong></td></tr>"
:
"<strong>Pro Se</strong>"
%>
</ItemTemplate>

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